Alessandra De Leonardis

Alessandra

Some people are difficult to describe, and usually, it happens with the most special, dynamic and eclectic ones. Well, this is the right introduction to Alessandra De Leonardis, the person we will try to present in this paragraph. 

We could make it easy and simply say that Alessandra is the co-founder of Back2You and that her creative mind comes from the exceptional experience as a stylist of the brand Fuerteventura, which literally revolutionized the world of fitness clothes in the 90s.

Her curiosity and her passion for innovation pushed Alessandra to study and test every kind of fabric. Her sensitivity to people’s well-being and her aversion to constrictions made her draw curves, seams and details that were meant to go beyond a fashion concept. Her mission became to create garments that are a pleasure to wear.

Still, the ones who know her understand that this is only one side of her personality. Alessandra is like a child in a candy shop, she is both the child who is happy to be there and the shop owner who makes the cotton candy and creates every lollipop… most of all, she’s the one who is committed to making sugarfree candies, since sugar is harmful. She’s like a modern wood fairy who doesn’t use a magic wand, but the latest technologies and who doesn’t look like a wood fairy at all (she might get mad at this comparison). Maybe we should compare her to an astronaut, a seeker of new worlds, a revolutionary warrior… but how could you confine her to only one definition?

Alessandra had a food blog (we convinced her to resume it since there were a lot of nice things in this blog and of course, it was not a simple food blog), she worked in a shop for many years because she loved to talk to people and people loved to talk to her.  She designs not only clothes but also her idea of well-being and of a good life on this planet. She’s contagious, that’s for sure: she communicates her passion, her desire to go beyond and, at the same time, to find happiness within. 

Ok, we know that we haven’t described her properly, but we have told you since the beginning that it was a difficult task! A way of knowing Alessandra is to look at the details (and there are many) of Back2You: if you watch closely, you’ll find her touch everywhere.